Please do not even *THINK* about tipping us

[Reason #6 for choosing Luv-A-Rug as your area rug carpet cleaning company]  

I love traveling to new places with my family whenever I can get a chance.

One of my most fondest memories is when my son and I had the opportunity to travel to Australia together.

If you’ve never been there I highly recommend putting it on your “bucket list”. That way you can cross off that list a bunch of things like the Sydney Opera house.

The Great Barrier Reef.

The Outback.

Wild Kangaroos.

And who doesn’t want to see a cute Koala bear up close and personal?

I have to tell you, this land of “Crocodile Dundee” is amazing and will offer you an experience unlike anything you can get here in North America.

But you know what I find interesting?

No matter where in the world I am, the hotels I really enjoy the most are the ones that do what ever they can to help me. Even the cheap hotels.

Traveling can be a tiring experience and I really appreciate it when the hotel staff lift some of the burden off of me so I can relax.

Like pointing me to the front desk to check in.

Or handling my baggage.

Or showing me the amenities in the room.

Or giving me information on the hotel facilities or recommendations on what to do or see during my stay with them.

I learned a lot from staying at great hotels.

And that’s why at Luv-A-Rug we insist you leave the rugs you want us to clean in your car.

We’ll be the ones getting our clothes dusty from carrying in rugs so you can keep yours clean.

Plus you don’t even have to tip us – it’s just a small part of what we do to make your time at Luv-A-Rug a memorable one.

So next time you bring a rug to us here at Luv-a-rug remember to leave them in the car for us to carry in.

Or if you prefer, you can call (250) 590-6210 to arrange for us to pick them up for you.

You can find us at

445 Beta St (off Alpha St)
Victoria, BC, V8Z 1A9
(250) 590-6210

Stephen “Dusty” Roberts
Team leader
Luv-A-Rug Services Inc.

P.S. We guarantee every area rug carpet we clean and care for. You must be happy with the way your rug turned out or we’ll reclean it again for free or give you your money back.

P.P.S. Oh, I almost forgot the other important reason to leave your rugs in the car for us to carry in for you. We move and care for rugs all day long so we know how to lift them properly without getting injured – especially those big awkward ones!

Now you can not tell where the dirty spots are

Over time any area rug carpets we have on floor get dirty.

It’s just that depending where those carpet are placed, some get a whole lot dirtier a whole lot faster than others.

And after a while you you may wonder if the area rug carpet can ever look clean again.

We here at Luv-A-Rug will tell you that the answer is yes – it can.

Whether your pet had several accidents on it, food got spilled on it, or it’s dirty shoe traffic (like in an entrance area) those rugs can be made look and feel soft and fluffy again.

If you’re looking to get some area rug carpet cleaning done for your home, here is what someone like you said about their experience  here at Luv-A-Rug…


Better protection for your rugs than a gang of attack crows

[Reason #11 for choosing Luv-A-Rug as your “Go-To” area rug carpet cleaning company]


Ever walk down a sidewalk and get hit in the back of the head by a swooping bird?

I have – and it’s the strangest feeling ever.

I mean there I was walking down the street minding my own business. When all of a sudden this crow whacks me upside the head with it’s wing.

I never even heard it coming.

It was black, swift and stealthy.

I stood there for a minute wondering what the heck was going on.

Then I saw it.

A nest.

Ahhh, now it all makes sense.

It seems if you get too close to a crows nest you’re going to be driven away.

Apparently the first couple of weeks that young crows are out of the nest they can’t fly well and  the parents are very protective of them. This is when the parents will mob (attack) anything they perceive as a potential threat around their offspring.

Our moth protection for area rugs is a lot like that. It chases moths away from your wool rugs.

Moth are found all over the world and no matter where you find them they all love to go after wool rugs.

That’s why if you don’t take steps to protect your rugs from moths you’re bound to have a problem sooner or later.

And what moths can do to your rug is not pretty.

Most of time you’ll never know you have an infestation until a good chunk of your rug goes missing.

But why wait until you have problem?

We’ve got something that can protect your rug better than a whole gang of crows defending a single nest.

It’s our special moth protection called “Resist”.

Resist is a safe, non-toxic formula that gets applied directly to the fibers of your wool rugs and makes them extremely unappealing to moths.

They won’t go anywhere near it.

That’s great news especially if you have any expensive wool rugs.

Or even an inexpensive one that perfectly matches the decor in your home and is irreplaceable.

So if you believe in grandma’s advice about an ounce of prevention being worth more than a pound of cure, let our area rug carpet cleaning company protect your rugs from moths.

It’s going to be a lot cheaper than having us hand repair it or the amount of time & money you’d have to spend to replace it.

So come to Luv-A-Rug today and get your rugs protected from moths or call (250) 590-6210 to arrange for us to pick them up for you.

You can find us at

445 Beta St (off Alpha St)
Victoria, BC, V8Z 1A9
(250) 590-6210

Stephen “Dusty” Roberts
Team leader
Luv-A-Rug Services Inc.

P.S. We guarantee every rug we clean and care for. You must be happy with the way your rug turned out or we’ll reclean it again for free or give you your money back.

They love insulting you and your rugs

[Reason #18 for choosing Luv-A-Rug as your area rug carpet cleaning company]


There is this old Russian folk tale I heard as a kid I’ll never forget.

It’s about a lost peasant girl who is trying to find her mother.

The villagers run over to help, asking the girl to describe her mother.

She says to them, “My mother is the most beautiful woman in the world,”

So each villager brings to the girl the most beautiful women they can find.

And to each one the girl says, “No, she is not my mother.”

At the end of the tale, the girl is tearfully reunited with her mother, a plain and dumpy peasant woman.

The message in this story is timeless:

The mother may not beautiful to other people but she is beautiful to her daughter. To love is to see beauty.

Sometimes people forget that beauty is not always about how something looks.

It’s about how something makes us feel.

I really learned that lesson when I traveled around North America visiting different rug cleaning companies.

My aim was to learn all about what makes some of these companies successful.

But something I saw these area rug carpet cleaning companies do shocked me.

It happened whenever someone brought in a inexpensive rug to get cleaned.

More often than not these companies I visited basically told these people the rug was worthless and not worth cleaning.

And they didn’t always say it in a kind way either.

The looks on those client’s faces! They’re forever burned in my mind.

Looks of shame. Of being insulted. Of having their precious memories trampled on.

That’s when the story of the little Russian girl flooded my mind again.

I knew then and there I would never treat my clients like that.

I mean who am I to say what makes a rug valuable or worthless?

All that matters is that your rug is valuable to you for it to be valuable to me.

It’s all about respecting you, your rug and the memories it holds for you.

Besides, when it comes to memories, they are ALL priceless. And so are the objects that hold them.

So if you want your rugs treated with the same care and love you have for them, bring them to Luv-A-Rug. The most caring area rug carpet cleaning company on the west coast.

And if you have time, I’d love to hear about any special memories or stories they hold for you!

We’re located at

445 Beta St (off Alpha St)
Victoria, BC, V8Z 1A9
(250) 590-6210

Stephen “Dusty” Roberts
Team leader
Luv-A-Rug Services Inc.

P.S. We guarantee every rug we clean and care for. You must be happy with the way your rug turned out or we’ll re-clean it again for free or give you your money back.

Your Rugs Are More Precious Than Gold

[Reason #17 for choosing Luv-A-Rug as your area rug carpet cleaning company]

I have a friend whose mother past away a few years ago of cancer.

She lived in a town about an 8 hour drive away from where I live.

Now my friend has a brother who lived only a couple blocks away from their mother.

His brother was was able to look after her the year before she passed on so she was well cared for.

When she died, his brother was left with the task of dealing with getting rid of a house full of belongings.

Things like pictures, rugs, furniture, clothing, books, knick kancks and tons of other stuff people accumulate in their home.

It was through this cleaning out process my friend’s brother had something happen that took him by surprise.

Certain objects in the house he always ignored before were now filling him with a flood of memories and emotions he had long forgotten.

Suddenly those worthless items became more valuable than gold.

I’ve discovered the same thing happens to people who own rugs.

I can’t tell you how many times I’ve had people share with me their beautiful stories and memories that come with the rug.

It’s what makes the rug irreplaceable and is why I treat it as something extremely valuable.

It doesn’t matter if you own an expensive 160 years old hand knotted rug or something inexpensive bought from a big box store.

I’ll always treat it as if it DOES means something special to you.

Maybe your rug fits your décor perfectly and would be impossible to find a replacement.

Or maybe it was a gift from a friend or a loved one.

Or maybe it’s something that fills you with memories you could never part with it.

It doesn’t matter what the reason is.

What does matter is that we will treat it as if was valuable.

If it’s important enough for you to have it cleaned, it’s important to me to make sure it’s done with care and love.

So bring your rugs to Luv-A-Rug and let us help you make them last as long as your memories.

We’re located at:

445 Beta St (off Alpha St)
Victoria, BC, V8Z 1A9
(250) 590-6210

Stephen “Dusty” Roberts
Team leader
Luv-A-Rug Services Inc.

P.S. We guarantee every rug we clean and care for. You must be happy with the way your rug turned out or we’ll re-clean it again for free or give you your money back.

Breakfast Fiascos And Other Stories Of Toddler Terror

[Reason #9 for choosing Luv-A-Rug as your area rug carpet cleaning company]

So picture this.

I’m at my friends house who is the parent of three adorable young kids.

Kids that are rambunctious, alive and full of energy.

Kids that don’t necessarily adhere to an adult’s concept of cleanliness.

If you ever had kids you know what I mean. If you’ve never had any kids then I’m sure you know people who do.

Anyhow, my friend has pretty good control over their in-home activities but, like all kids, they manage to get away with stuff when he’s not looking.

Take breakfast for example.

No matter what you put in front of these kids to eat, some of it is going to end up on the floor.

It doesn’t matter if it’s toast, eggs, cereal, pancakes, french toast, syrup or whatever – you’re going to find some of it under the table.

It’s just the nature of kids. They’re born dirt magnets and mess makers.

And boy do they love playing on area rugs.

As an area rug carpet cleaner I hear all kinds of stories from parents who bring in rugs to clean because of their offspring.

Like the one where a toddler decided to build a sand castle on the rug inside the house instead of the sandbox.

Or the Tantrum powered oatmeal hurler.

Or the Cranberry juice super spiller.

Or the Cookie crumbling snack stealer.

You name it, if kids can eat it or spill it, I’ve removed it from a rug and made a lot of mothers very happy in the process.

So if you have young kids or know someone who does, chances are any rugs these little munchkins have access to will need to be cleaned – usually once a year.

That way the rugs will last a lot longer and it prevents bugs from moving in and living on a veritable smorgasbord raining down from the heavens above.

And that’s why I recommend bringing rugs in just to be “badgered”. It our exclusive process that removes all that dry stuff like sand, dirt, toys, crumbs, food, etc. from your rug.

You can see the badgering process here (scroll down until you see the headline “A Sneak Peak Inside Luv-A-Rug):

To get your rugs badgered today drop them off at Luv-A-Rug or call (250) 590-6210 to arrange pick up and delivery.

We’ll empty out the rug and get it ready for the next assault your kids are planning to do it.

You can find us at

445 Beta St (off Alpha St)
Victoria, BC, V8Z 1A9
(250) 590-6210

Stephen “Dusty” Roberts
Team leader
Luv-A-Rug Services Inc.

P.S. We guarantee every area rug (aka loose carpet) we clean and care for. You must be happy with the way your rug turned out or we’ll reclean it again for free or give you your money back.

Thank you for your very good service, pick up and delivery

Yes it’s true.

We have a pickup and delivery service in case you cannot bring your rugs to us.

It’s one of the convenient services Luv-A-Rug provides for the entire Vancouver Island area.

So whether you live in Oak Bay, Duncan, Ladysmith, Nanaimo, Port Hardy, Tofino or any other place on this island, we can pick up your rug, clean & repair it, then deliver it back to your home.

All you have to do is phone us. No special trips down to Victoria needed.

When it comes to area rug carpet cleaning, it doesn’t get any easier than that!


Jewish rugs that built a nation

[Contributed by Barry O’Connell]

The Odd Story of Jewish Rugs

In the 1890 Anti-Semitism reared its ugly head in France.

French intelligence gained evidence of German spying. And evidence was presented that pinned the blame on an Alsatian Jewish Army Captain Louis Dreyfus. The evidence indicated Dreyfus was a possible suspect and he was convicted and sentenced to life imprisonment on Devil’s Island.  The prison was considered one of the worst in the world. It was a barbaric place on an island in the Îles du Salut islands off the coast of French Guiana.


A Bezalel Carpet from

The fate of one obscure Army Captain would not be of such great consequence except it erupted into a cause célèbre with mobs marching in the streets of Paris crying “Death to the Jews”.

This vicious flare of anti-Semitism moved Theodor Herzl, the Paris correspondent of the Neue Freie Presse (a liberal Vienna newspaper) to publish Der Judenstaat. A Judenstaat or Jewish State could have been almost anywhere. There was discussion of Kenya and later on the Communists created a state in Birobidzhan in Siberia where the Russians created the Jewish Autonomous Oblast of Russia.

But Herzl wanted ancient Israel the Ottoman province of Palestine. The idea of Palestine was not well received as the new Jewish State when Herzl proposed it but Herzl set out to lay the ground work.


With the help of Theodor Herzl, Boris Schatz founded The Bezalel School in 1906.

Schatz saw himself as the father of a new art movement creating a fusion of Jewish art with Middle Eastern and European art. Schatz wanted Painting and Sculpture the bedrock of Fine Art. But Herzl saw Bezalel as his jobs program and insisted on more practical low art including basketry, rug making, silversmithing, leatherwork, woodwork, brass and fabric.

Herzl realized that the Judenstaat had to incorporate a wide range of Jews from the intelligentsia of Europe to simpler folks from around the world.  So his plan allowed for the Intelligentsia but still create a home for Jews from places like Yemen or Ethiopia. In fact Yemen was vital for many things. The silver smith course at Bezalel was taught by Yemeni instructors using the same technique used by the Jewish craftsmen in Yemen since the time of the Prophet King Solomon. Even their families were put to work as artists models for the painting and sketching classes.


The Bezalel shop circa 1910. Notice the name in English and in Hebrew

One other point that was important to Herzl and the Zionist movement was language. How could he found a nation/state if everyone spoke their native language? So at Bezalel one mandatory class was Hebrew.  One thing that caught my eye over the years is that Bezalel often signed with Hebrew and with English.


The Nazmiyal Bezalel Rug

Jason Nazmiyal has been involved in the Academy of Oriental Rugs since the beginning. He is New York City’s top antique Oriental Rug Dealer and has assembled the best collection of Bezalel rugs of which I know.

Judging by the structure of the rugs it appears that it is likely that Bezalel got its weaving instructors from the greater Hamadan area in Persia. Hamadan is of course Ecbatana of the Old Testament.

First and foremost Bezalel was a school and its students graduated and continued their artistic efforts on their own. Many of the greatest artists in Israel graduated from Bezalel and went on to excel at their craft.

Marvadia Carpet British Palestine carpet 1930

Marvadia Carpet British Palestine carpet 1930

Circa 1930, the center with a Star of David; inscribed ‘Marvadia Jerusalem’ with a camel insignia,


In 1920, a number of designers and weavers from the Bezalel School opened an independent commercial workshop in Jerusalem named Marvadia. Until its closure in 1931, the workshop produced carpets and rugs with Art Nouveau influences, also re-interpreting well-known Oriental carpet patterns and utilising the designs of ancient mosaics with Judaic motifs that had been excavated in the region at the beginning of the 20th century.”

The Marvadia workshop basically took the Bezalel style and then sought inspiration in the ancient art of Jerusalem. They tend to emphasis recognizable motifs to the worldwide Jewish market. For instance the Marvadia Carpet British Palestine 1930 above combines the ancient art of a Jerusalem mosaic with a highly recognizable and marketable motif.


A Marvadia Rug, Jerusalem, The 1920’s

9083. A Marvadia Rug, Jerusalem, The 1920’s
Dimensions 80 x 66 cm
Provenance: Private collection, Tel Aviv.
Literature: Anton Felton, Jewish Carpets, London, 1977, p. 103.

Details: The center depicting the Tower of David, titled in Hebrew: ‘Migdal David’, the border decorated with inscription in Hebrew translated: “If I forget thee O Jerusalem, let my right hand wither. If I do not set Jerusalem above my highest joy” (Psalm 137:5). Signed ‘Marvadia Yerushalem’.

Condition: Good
Here in this Marvadia scenic rug above is where they have mixed a recognizable Jerusalem scene as the main element and then added Menorah around the top of the arch,
I had to include at least one piece of Bezalel silver. It is one of my goals in life to own an Etrog Box. But also I hope it helps to explain Bezalel. By blending art with crafts Bezalel helped to foster the rebuilding a Jewish Society that in 1948 became the nation/state of Israel.




  • Price Realized: £3,500 ($5,089)
  • Estimate: £1,500 – £2,000 ($2,300 – $3,000)
  • Sale Information: SALE 5922 — CHRISTIE’S INTERIORS – STYLE & SPIRIT 24 February 2009 London, South Kensington
  • Lot Description: A PALESTINIAN SILVER ETROG BOX. MARK OF BEZALEL, JERUSALEM, STAMPED IN ENGLISH AND HEBREW, CIRCA 1925. 4½ in. (11.5 cm.) long 8 oz. (248 gr.)


Cleaning Considerations

The major consideration is that these are treasures of historical importance.

Bezalel rugs ceased to be made in 1929 and Marvadia rugs stopped in 1931. I cannot in good conscience use these rugs in particularly high traffic or areas with pets.

In a survey the Academy Of Oriental Rugs sponsored a few years ago, 87% of all rugs brought in for cleaning were a result of primarily pet contamination, urine, feces, vomitus, and blood in that order. So if you cannot control your pets then consider hanging these rugs on a wall.

Still even with great caution these rugs may need care at times.

Preserving the rug should be the primary consideration. Obviously no automated cleaning plants and absolutely no chlorinated Tub washers. Both of these are far too aggressive.

Carpet Cleaners use machines mounted on trucks that we call Truckmounts which should never be used – and even more of a concern Carpet Cleaners normally use chemicals balanced for manmade fibers.

As I write this the youngest Bezalel rug is 87 years old and most are much older. The wool is old, dry, and brittle. An amino acid and keratin wool infusion is well justified. Then when it is cleaned the least aggressive method suitable for the cleaning conditions should be used.

Insects infestation especially moths are a concern. Personally I use and recommend a Magnesium salt treatment that makes the rug inedible to insects.  In case of an active infestation of moths I recommend a pyrethrum based cleaner. Pyrethrum is a naturally occurring substance in Chrysanthemum flowers but most products use the synthetic formula. An option for someone seeking to avoid the essence of flowers is to have the rug professionally frozen.

Over time rugs begin to wear out. It is important to have the rug maintained and repaired as needed. A small problem can quickly become an expensive repair if ignored.

Finding the right cleaner can be tough. They all claim to be good.

So years ago the leaders in the study of Oriental Rugs formed the Academy of Oriental Rugs.

Only the very best dealers and cleaners are invited to join. In Canada only one man has been elevated to the top level, Senior Fellow and that man is Dusty Roberts of Luv-A-Rug in Victoria BC. There is no expert anywhere I would trust more than Dusty Roberts.

Luv-a-rug is indeed a totally professional service

Music to my ears!

When customers send in a review or a testimonial saying things like, “Luv-a-rug is indeed a totally professional service”, I can’t help but smile.

I also can’t help sharing it with everyone in this company who helped make it happen.

To me it’s important that my entire team sees the kind of impact their work is having on our customers. The more they feel appreciated for what they do, the more they love doing their job.

Which is why your rugs get the love, care and attention they deserve no matter if it’s a simple hallway runner or an rare piece worth tens of thousands of dollars.

We never use bleach. We never use harsh chemicals. And we never wash your rugs in a tub with other dirty rugs like other rug cleaning companies who like to take short cuts.

All our rugs are loved, cared for and cleaned one at a time so we can guarantee you will always be happy with the final result – like this customer from Oak Bay…


We have been using Luv-A-Rug for years

Everyday we get all kinds of rugs pouring in through our door to be cleaned.

Sometimes they’re little rugs from a bedside.

Or a large Oriental masterpieces you rarely ever see.

Other times they are simple entrance rugs used to catch the soil from our shoes so it doesn’t get tracked all over the house.

But no matter what kind of area rug cleaning is needed we treat all the rugs the same – with great care, respect and love they deserve.

So when we hear people think we give prompt, friendly service – it makes us really happy. Because it means we’re doing our job and no matter how busy we get and all our customers feel they get treated well and never neglected.