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BREAKING NEWS: Luv-A-Rug is now a Trademark! 

Luv-A-Rug: A Rug-tastic Tale of Trademark Triumph!

Greetings from the victorious front lines of the Great Rug War of 2023-2024!

 Here at Luv-A-Rug Services Inc., we've been through the wringer—or should I say, the washer—on a thrilling journey to secure our very own trademark. 

So grab your popcorn, because this tale has all the drama, strategy, and bureaucratic intrigue of a spy movie, minus the explosions (thankfully).


When Rugs Collide

Imagine, if you will, a world where not all rugs are created equal. In this world, there exists a company (let's call them "Rival Rugs") who decided that "Luv-A-Rug" sounded like a splendid name. Splendid enough to, well, copy.

Yes, back in February 2023, these folks filed for a trademark on a name so similar to ours that I had to squint at the paperwork to spot the difference.

Now, here at Luv-A-Rug®, we're pretty attached to our name.

It's like a family member, but one you actually like.

It's not just a name; it's a promise of love—love for your rugs, that is. And let’s be honest, not just any name can carry the gravitas of years spent rescuing rugs from the brink of wine stains and pet odors.


A Marketing Magician at Work

Enter our Marketing Director—no cape, no flashy superhero suit, just a sharp mind and a sharper pen.

This wizard of words and wits went toe-to-toe with the shadowy forces of "almost the same trademark" using nothing but his smarts and a deep dive into the thrilling world of trademark law. And even better, he managed NOT to involve a single lawyer, their astronomical legal fees or the hassles of courtroom drama.

He deployed such dazzling bureaucratic maneuvers that Rival Rugs didn’t know what hit them. 

By May 9, 2024, they waved the white flag and abandoned their trademark claims, making room for the one, the only, Luv-A-Rug® to secure its rightful place in the annals of Trademark Triumph.


Dusty's Dream

Meanwhile, our fearless leader, Stephen "Dusty" Roberts, watched this saga unfold with the pride of a parent at a kindergarten concert. Dusty has long dreamed of a world where Luv-A-Rug® stands alone, unchallenged, on the mountaintop of rug cleaning excellence. 

With our name now officially trademarked, Dusty can rest easy at night, knowing his beloved brainchild is safe from the perils of confusingly similar names.


Rolling Out Our Trademark Future

So what's next for us here at Luv-A-Rug®? 

Well, aside from continuing to fight the good fight against the everyday spills and thrills that befall your beloved rugs, we'll be doing it under our very own, officially trademarked banner. No clones, no carbon copies, just pure, unadulterated Luv-A-Rug®.

Thank you, dear customers and rug enthusiasts, for sticking by us.

We promise to keep washing, cleaning, and loving every rug that comes through our doors as if it were our own. 

Here’s to a future where every rug can feel the love of Luv-A-Rug®, now with 100% more legal assurance!

Keep those rugs rolling in, and we’ll keep the love—and the trademark humor—flowing right back out.

Dusty Roberts

Luv-A-Rug Team Leader


Stephen "Dusty" Roberts is one of the most experienced and qualified area rug carpet cleaners in Canada.   He has completed the Master Rug Cleaner program with the Oriental Rug College Program, he is a Senior Fellow of Academy of Oriental Rug (AOR), is IICRC certified, and Wool Safe Certified.  He is an Industry Speaker at conventions, Rug Cleaning Trainer and Business Coach. Dusty has traveled all over the USA and to Australia, England, Turkey and many other European countries learning and teaching about area rug history, identification and proper cleaning.  He is also a noted oriental rug appraiser.  Discover more about Stephen "Dusty" Roberts at our About Us Page