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Times Colonist Readers Choice Awards 2025 

Luv-A-Rug Wins Best Carpet Cleaner in the 2025 Victoria Times Colonist Readers’ Choice Awards!

You’ve done it again!

Thanks to YOU, the wonderful folks of Victoria, Luv-A-Rug Services Inc. has been voted Best Carpet Cleaner in the 2025 Victoria Times Colonist Readers’ Choice Awards — even though we specialize in area rugs.

This award isn’t totally new territory for us, we’ve been recognized multiple times over the years — but every vote reminds us we’re on the right track in our mission to bring rugs back to life, banish pet odours, and make fibres fluffier than a cloud on holiday.

Huge thanks to everyone who voted, cheered, watched our livestreamed rug washing, and maybe even whispered sweet nothings to their favourite rugs (it’s okay, we get it). Your support keeps us cleaning, restoring, and laughing along the way. 

Luv-A-Rug Services Inc. — Victoria’s chosen best (carpets and rugs) in 2025!

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Dusty Roberts

Luv-A-Rug Team Leader

Stephen "Dusty" Roberts is one of the most experienced and qualified area rug carpet cleaners in Canada.   He has completed the Master Rug Cleaner program with the Oriental Rug College Program, he is a Senior Fellow of Academy of Oriental Rug (AOR), is IICRC certified, and Wool Safe Certified.  He is an Industry Speaker at conventions, Rug Cleaning Trainer and Business Coach. Dusty has traveled all over the USA and to Australia, England, Turkey and many other European countries learning and teaching about area rug history, identification and proper cleaning.  He is also a noted oriental rug appraiser.  Discover more about Stephen "Dusty" Roberts at our About Us Page